Dynamic Web Solutions is a rapidly growing digital marketing agency in Richmond, VA. They’re a young, creative group who needed professional headshots to show off both the new and existing team members in style. Considering the owner shot all of the previous headshots with his iPhone, they were overdue for an update.
Choosing A Lighting Setup
Since DWS is growing so quickly, I needed to create a simple and repeatable lighting setup. I experimented by creating a few “selfies” at home before sharing the results with team. Though I really liked this first round of images, they all involved too many lights and too much setup. So, I decided on a simple and classic headshot lighting technique – a single strobe fired through an umbrella at a ~45 degrees angle. To make these even easier, I didn’t even use a seamless background! Luckily, the office has a few exposed brick walls that made for the perfect, character-filled background.
The team asked me for tips and suggestions – what to wear, how to pose, etc. No one had ever posed for professional headshots before. No problem! One of my favorite things about portrait photography is working with my subjects to create the best possible images.
What To Wear
My clothing advice is usually straightforward. Wear simple clothes that don’t distract from your face. Also, try to avoid prints or patterns that will look outdated in a few years. Stick with simple colors and patterns, but at the same time, don’t be afraid to show your style. Ladies, this could mean a solid colored top with a decorative scarf. That’s only one example. Gentlemen, wear a normal, button down shirt for casual shots. Of course, corporate headshots will call for a suit and tie. Here are a few additional headshot photo tips.
How To Pose
Posing is a little bit of a different story because most people tend to freeze when they get in front of a camera. To be honest, the first few shots are typically the most awkward. That’s fine! However, once I engaged everyone in a little conversation, their natural personalities started coming out. The goal is always to make the sitter feel comfortable and to draw out the natural expression you’re looking for.
The Final Shots
I really enjoy these photos – especially the brick wall background. It’s a nice change from the standard white or grey seamless background. I also think it helps make the photos unique and captures a piece of DWS’ work environment. Win-win! The headshots are really more like portraits since they are waist up shots, but I wanted the option to use the full image or crop them down to traditional headshots.
I’ve shared a few of the final images below, and I hope you enjoy them. If you or your company needs new headshots in the Richmond, VA area, contact me! I’d love to help you create photos that put your best face forward.